The major goal of counter narratives should be to sow doubt among vulnerable communities exposed to VE impacts and to showcase feasible alternative ways and behaviors.
- It is critical to be crystal clear about the campaign’s goals. Each campaign should be tailored to the individual – there is no such thing as a “one-size-fits-all” campaign.
- Counter narratives are a long-term strategy; success is rarely instantaneous; consistent work is most beneficial.
- Efforts should be made to ensure that campaigns are as compelling as feasible and professionally prepared. It is critical to have high standards.
- It is critical to consider Counter Narratives from both an online and offline perspective. The majority of successful campaigns incorporate elements of both.
- When selecting key messengers for a campaign, ensure they have the technological assistance necessary to properly leverage both online and offline communication channels.
- Governments and communities conducting counter narrative efforts should seek collaboration with private sector firms – both digital and traditional media.
- Bear in mind that numerous resources, ideas, and methods have been developed and used elsewhere in The Commonwealth and beyond – do not be afraid to leverage the experience and content developed elsewhere. Additionally, be prepared to discuss what aspects of your efforts have been successful.